Audemars Piguet Launches Groundbreaking Guarantee Against Stolen Watches Amid Surge in Luxury Timepiece Thefts
New AP service aims to replace registered stolen watches purchased in 2022/23
Luxury watchmaker Audemars Piguet has announced a pioneering new guarantee service to combat the growing issue of high-end watch theft. As part of this initiative, the Swiss company has committed to replacing stolen watches registered under its guarantee program, provided that the theft occurred within a specific timeframe.
This unprecedented move follows a surge in luxury watch thefts worldwide, as criminals increasingly target these high-value items. The guarantee, which applies to watches purchased in 2022 and 2023, is the first of its kind in the industry and demonstrates Audemars Piguet’s dedication to customer satisfaction and security.
According to recent reports, the theft of luxury watches has become a lucrative business for organized crime syndicates, leading to increased concern among both consumers and manufacturers. In response, Audemars Piguet’s new guarantee offers a solution to ease customer concerns and deter thieves by devaluing stolen timepieces.
To be eligible for the guarantee, customers must register their new Audemars Piguet watch on the company’s official website or through an authorized dealer. If the watch is stolen during the guarantee period, the owner must provide a police report and relevant documentation to Audemars Piguet. Upon verification, the company will replace the stolen watch with a comparable model, subject to availability.
Industry experts believe that this bold move by Audemars Piguet may prompt other luxury watchmakers to follow suit in offering similar guarantees. As the first company to take such a step, Audemars Piguet has set a new benchmark in customer service and security within the luxury watch industry.
The guarantee against theft is an extension of Audemars Piguet’s existing warranty program, which covers manufacturing defects and offers servicing for the lifetime of the watch. With this new guarantee in place, customers can now enjoy the peace of mind that comes with knowing their valuable timepieces are protected against both theft and manufacturing issues.
It remains to be seen how effective this initiative will be in curbing the rise in luxury watch thefts. However, as a pioneering move in the industry, Audemars Piguet’s guarantee against stolen watches sends a strong message to both customers and criminals alike.
