Over the past five years, preowned luxury watches from brands such as Rolex, Audemars Piguet (AP), and Patek Philippe have outperformed the S&P 500, according to reports from the Wall Street Journal and Forbes. The S&P 500 had a five-year annualized return of
During the recent worldwide pandemic, the watch market experienced an unhealthy surge, largely driven by the rise of cryptocurrencies such Bitcoin, economic factors and consumer spending habits. This led to a hype around luxury watches, especially among a younger and newer demographic interested
Here are 6 main reasons why Rolex wins the popularity contest amongst watch brands: Prestige and reputation: Rolex is a brand that has been synonymous with luxury, quality, and elegance for over a century. The brand has an almost mythical status in the
