Under Armour Names Gunna Global Brand Ambassador and Creative Director of P-Star

Under Armour has named Gunna its newest global brand ambassador and creative director of P-Star, the performance sub-label the Atlanta rapper has been quietly developing with the brand. The announcement arrived alongside an editorial shoot of Gunna at a design review, pinning fabric swatches and mood-board tearsheets to a wall of P-Star concept art — and, on his wrist, a watch that had nothing to do with sportswear at all.

A Patek on the moodboard wall

The timepiece was a Patek Philippe Nautilus 5712/1R in rose gold — a reference collectors treat as one of the more elusive combinations in the Nautilus line. Where the standard 5711 keeps things to time and date, the 5712 adds a power-reserve indicator and a moon-phase display tucked into a small subdial, plus a full sweep-seconds counter at 9 o’clock. It’s a Nautilus built for people who already own one and wanted more to look at.

In rose gold, the 5712/1R pairs a brown sunburst dial with the model’s horizontally embossed finish and a matching solid-gold bracelet — a heavier, warmer take on the Genta design than the standard steel sport model, and one that reads as considered rather than flashy against a plain white tee and a chain.

Why the pairing works

P-Star’s whole pitch is craft-first performance wear — branding built around precision as much as movement. Putting a watch celebrated for its finishing and complexity on the wrist of the person now steering that brand’s creative direction wasn’t an accident; it’s the same argument in a different material. The Nautilus has spent five decades being the watch that looks effortless while doing a lot underneath the dial. That’s the pitch Under Armour is making for P-Star, too.

What’s next for P-Star

Neither Gunna nor Under Armour has detailed a release timeline for P-Star product yet, but the moodboard glimpses — fabric swatches, branding marks for “H-Storm” and “Heatgear” sub-lines — suggest a full apparel rollout is already in motion. For now, the clearest signal of what the collaboration is meant to feel like isn’t on the wall. It’s on his wrist.