Preowned Rolex, AP, Patek watch investments top S&P return over past 5 years, report says
Over the past five years, preowned luxury watches from brands such as Rolex, Audemars Piguet (AP), and Patek Philippe have outperformed the S&P 500, according to reports from the Wall Street Journal and Forbes. The S&P 500 had a five-year annualized return of around 14%, whereas preowned luxury watches increased in value by an average of 49% over the same period.
A new generation of younger buyers is also contributing to the popularity of luxury watches. According to a report by Bain & Company, younger buyers aged 18 to 35 represent a growing segment of the luxury watch market. These buyers are often attracted to the unique designs and craftsmanship of high-end watches, as well as their status symbols.
Social media has played a significant role in the popularization of luxury watches among younger buyers. Platforms like Instagram and YouTube have created a space for watch enthusiasts to share their collections, review new models, and discuss the latest trends in the industry. As a result, younger buyers are exposed to a wider variety of watch brands and models and are more likely to become interested in collecting and investing in luxury watches.
Overall, the influx of younger buyers into the luxury watch market has created a new dynamic for the industry. Brands are increasingly catering to this demographic through marketing campaigns and product releases. With the continuing interest in luxury watches as both a status symbol and investment opportunity, it is likely that this trend will continue in the coming years
